Why add video to your website and social media?
Because video content is more compelling, more engaging and ultimately more persuasive than any other form of media. Video can combine visuals, music, voice and graphics to create an emotional response and to educate viewers about your organization or products before they contact you.
“While online video has been around for a while, its application for business is only just scratching the surface. Video is king, and those that can leverage the content will have an edge over the competition,” explains Stephen Higgins at HubSpot.com.
How much will your marketing video cost? It all depends.
Most Outside Adventure Media videos are a one-of-a-kind, custom productions. The cost of an average two minute (2:00) marketing video typically starts around $4,000.
My production fees are calculated based on two things: First, the time it takes to film your project. The second price consideration is the Total Running Time (TRT) of the final video (since longer videos take longer to edit). I own the video equipment required for most video productions so I rarely need to rent additional gear.
Calculating project costs*:
Videography: $1,500/first day or $1,000/half day. $1,000 for each additional full day or $800 each additional half day.
Editing: Editing/post production of most traditional marketing videos are $1,250 for the first TRT minute or $900 each additional full minute or $750 each additional half minute (00:30). Broadcast or television commercials: Thirty second commercials cost $1,000 to edit (includes upload to broadcaster/cable company).
Additional editing: $200 per hour to update or change videos after completion and approval, or if you elect to change the client-approved music after editing has started.
Extra’s: Music license from PremiumBeat.com is $50 per song. Licensing music from other sources to be determined (TBD).
Additional third party production services TBD (professional narration, aerial drone video, special equipment rental, etc).
Discounts provided for multi-video projects and annual contracts.
1. A one minute video with one day of filming and one song: $2,800
Filming ($1,500) + 1:00 editing ($1,250) + one song ($50) = $2,800
2. Two minute video with 1.5 days of filming and two songs: $4,550
Filming $2,300 (1,500 + $800) + 2:00 editing $2,150 ($1,250 + $900) + two songs ($100) = $4,550
3. A 2:30 video with two days of filming and three songs: $5,550
Filming $2,500 ($1,500 + $1,000) + 2:30 TRT $2,900 ($1,250 + $900 + $750) + three songs ($150) = $5,550
*$1,000 deposit required before start if productions. All out-of-pocket expenses and travel-related costs will be invoiced to Client. Balance due at completion of project before final video file (.mov) provided to Client and/or uploaded to the Client’s YouTube or Vimeo site.
I offer a 25% discount to select 501 (c)(3) nonprofit organizations. Music and additional out-of-pocket costs TBD.
Ala Cart Freelance video services:
Videography-only rate: $1,500 per day plus all expenses.
Editing-only rate: $300 per hour.